What is a buyer persona?

A buyer persona is a description of someone who represents your ideal customer or target audience. To be more specific, it is a semi-fictional representation of your ideal customer based on actual data and extensive market research. Buyer persona lets you create content according to the requirements of your target audience. It assists you in developing a product that best suits the needs of your ideal customers.

What is marketing automation?

Marketing automation is a type of software that streamlines business processes by automating repetitive tasks, which helps in achieving better results as it reduces human errors. It will not only increase overall marketing efficiency but will also generate sales leads as it effectively targets customers with automated marketing messages, such as text messages and emails, across social media and other channels.

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